AI in Marketing - Specialist Award from the Chartered Institute of Marketing

Sophy Walker • November 19, 2024

Specialist Award from the Chartered Institute of Marketing

I have received my digital accreditation from the CIM | The Chartered Institute of Marketing. I am super proud of myself for stepping out of my comfort zone this summer to learn about the world of AI in Marketing. I had been a bit guilt of putting my head in the sand about it all, but realised that AI was not just a fad, but something that it was going to be important to embrace. It was my first exam in many years and it took some brain power so I was very happy with the result, achieving a Distincation (94%!) 🤓🌟

For those interested in getting accredited I would recommend this course, along with the
MMC Learning Generative AI Learning Workshops - I completed the Text Generation, Image Generation and Video Creation workshops earlier this summer, which gave a fabulous insight into what AI apps are available to support marketing functions.

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