AI in Marketing - Specialist Award from the Chartered Institute of Marketing

Sophy Walker • November 19, 2024

Specialist Award from the Chartered Institute of Marketing

I have received my digital accreditation from the CIM | The Chartered Institute of Marketing. I am super proud of myself for stepping out of my comfort zone this summer to learn about the world of AI in Marketing. I had been a bit guilt of putting my head in the sand about it all, but realised that AI was not just a fad, but something that it was going to be important to embrace. It was my first exam in many years and it took some brain power so I was very happy with the result, achieving a Distincation (94%!) 🤓🌟

For those interested in getting accredited I would recommend this course, along with the
MMC Learning Generative AI Learning Workshops - I completed the Text Generation, Image Generation and Video Creation workshops earlier this summer, which gave a fabulous insight into what AI apps are available to support marketing functions.

By Sophy Walker January 31, 2026
Planned strategically, they can drive engagement, build reputation, and support conversion.
By Sophy Walker October 16, 2025
5 Key Messages Schools Should Be Prioritising Right Now
By Sophy Walker September 30, 2025
One of your most powerful brand assets