M4S School Awards Strategy Pack - £250

A practical, expert-led toolkit to help independent schools take a confident, strategic approach to awards:

• One-hour consultation to prioritise the right awards and plan your approach

• Awards Planning & Intelligence Spreadsheet with 18+ award opportunities (and growing!)

• Direct links to award websites and entry forms

• Key dates, deadlines, entry categories, and key requirements

• Award-winning School Entry Guide with top tips & guidance on structuring strong, results-led entries

• Ongoing updates throughout the year so you never miss an opportunity

Designed for busy marketing and admissions teams who want clarity, credibility, and better outcomes — without last-minute panic.

School Awards Strategy Pack PLUS ⭐- £500

Everything above PLUS entry reviews and expert feedback:

• Professional review of up to 2 award entries

• Written, actionable feedback aligned to judging criteria

• Structural edits, clarity improvements, and impact suggestions

• Guidance on strengthening evidence, outcomes, and narrative

Designed to give schools confidence before hitting submit.

School Awards Strategy Pack EXTRA ⭐⭐ - from  £500 

• As above, but I also write award entries for my clients, and will quote according to the number of entries agreed. 

• You can either send me all the information I will need, or I can support you in interviewing key staff to get the key stats, testimonials and info required for an award-winning entry! 

"Such a valuable area to invest time in - we saw a real uplift in enquiries after our award win – it gave parents that extra nudge of confidence.  Our entry not only won, but it led to national editorial coverage, which was an additional bonus. 

Sophy made the whole process very easy, ensuring our school was represented in the best light and rewarded for its progressive work in many areas of education."

A Marketing Health Check will give you a thorough appraisal of what is working well with suggested areas of future focus.

• Designed to be a supportive exercise to ensure that your marketing strategy, plan and budget is aligned to meet your business objectives.

• A healthy check to undergo on an annual basis to provide reassurance and advice to your Marketing & Senior Management Team.

• The M4S Health Check includes a half-day research preparation plus a half-day on-site meeting with The Head/CEO, Marketing Lead and any other relevant stakeholders. This may be followed by some follow-up online calls to discuss various aspects of your marketing mix.  

• A full written report will then be provided with helpful guidance and tips, alongside an online feedback session.

"Sophy was instrumental in helping us craft a tailored school marketing strategy. Her ability to ask concise, thought-provoking questions ensured that we stayed focused on the key objectives, and her streamlined approach made the entire process efficient and effective.

She left no stone unturned, delivering insights that not only met but exceeded our expectations. We couldn't have asked for a better marketing consultant to guide us through this journey."

Regular website audits aren't just best practice - they're essential for maintaining a competitive edge and ensuring optimal performance.  

• Website audits are something busy marketing teams often put on the back burner due competing priorities. 

• As part of my audit, I will analyse every page of your website and provide recommendations for action and improvement via an in-depth report. 

• All links will be checked and I will suggest ways to update and improve the user experience, with priorities.  

• On completion, I can even carry out the recommendation actions for you to ensure your website is fully optimised.

"Sophy's report will form the backbone of our strategic plan going forward. The priority actions really helped with tackling the ‘to do’ list, along with the analytics. I would never have had the time to do it and having the external eyes has been so incredibly useful."

Understanding the best tools and techniques to use AI in Marketing is essential for today's marketer.

• Stay ahead of the competition by embracing AI to be more efficient, save time and allow you to focus on strategy and creativity

Book a bespoke on-site or remote training for you and your team

I can support you in a number of ways:

• Provide a strategic review of your current channels, with recommendations for improvements.

• Consider use of new channels, such as TikTok and LinkedIn. 

• Set up social media channels from scratch or refresh existing channels

• Provide a monthly support plan to manage content on your social media channels.

• Support with paid advertising on social media channels to enhance awareness to increase sales.

"Sophy's expertise with setting up a school TikTok account was market-leading at the time, with all schools watching in trepidation. It has now become a key channel for schools to manage their brand, with many going to her for advice. 

 I would highly recommend a session with Sophy to get you started - she shares best practices plus the pitfalls to watch out for!"

With over 22 years of experience in independent school marketing, I provide valuable mentorship to those in the sector.

Many are working solo or are new to the sector, and gain real benefit from regular contact with an experienced professional, to check in on ideas, learn about sector nuances or work on management challenges.

The M4S 6-Month Mentorship includes:

• A one-hour online consultation per month

• Action notes and recommendations following each consultation.

These sessions can be extended beyond six months, as required.

"Sophy's expertise, clarity of thought and creative intelligence make her the ideal person to check ideas with, talk things through, and get that expert second opinion that every Marketing lead needs now and then. I’ve found her insight invaluable and her time genuinely appreciated."