Why Award Entries Matter – and What They Can Do for Your School

In a crowded and competitive market, recognition isn’t just a nice-to-have — it’s a powerful marketing asset. Yet too often, award entries are rushed, recycled, or deprioritised.

Done well, an award entry tells a compelling story of your school’s impact and distinctiveness. It builds trust with prospective families and provides credible, third-party validation that can be used across your channels — from social media and admissions events to newsletters and press releases.

In 2023, I supported several schools in writing entries that were not only shortlisted or won, but also led to national editorial coverage. One client told me, “The award win gave our marketing real momentum — and it genuinely supported admissions conversations.”

The impact goes far beyond the trophy. These wins helped schools raise their profile, clarify their message, and instil confidence in prospective parents making high-stakes decisions.

Just as importantly, the process itself sharpens your strategy. It prompts reflection, surfaces stories of excellence, and boosts morale internally — celebrating the achievements of staff, pupils, and the wider community.

In a market where trust and distinction are everything, award entries aren’t vanity projects. They’re smart, strategic tools that support visibility, credibility and conversion.

Don’t wait until the deadline. Plan now, and give your school the spotlight it deserves.

And if you need support, get in touch. I work with a limited number of schools to submit award winning entries, with great success!