🌞 The summer term is often hailed as the "best term" with its sunny blend of exam fever and outdoor sport, trips and activities. But for those in school marketing and admissions, it can feel like you're juggling more balls (or bananas) than ever in less time.

With just 9 or 10 weeks of term, the pressure is on to secure pupil numbers not just for September 2024 but also for the following year. So, where should your recruitment focus lie?

Here are some key areas of focus to consider:

1. Summer Term Open Mornings: Capitalise on the vibrant atmosphere of the summer term by showcasing your school's unique offerings to prospective parents and pupils.
   
   
2. Conversion of Outstanding Enquiries: Fill those seats & beds! Don't let those new or outstanding enquiries slip through the cracks. Now's the time to follow up and secure those final places for potential new joiners in September 2024.
   
   
3. Welcome Packs & Induction Events: Secure the way for a successful start by preparing personalised and easy to navigate digital welcome packs and organising fun and on-brand induction events for incoming pupils.
   
   
4. Planning for September 2025: It's never too early to start planning for next term. Dedicate some time to book marketing activities for the autumn term, securing the best suppliers and ad space, setting yourself up for success down the line.
   
   
5. Coverage of Summer Term Activities: Don't forget to capture the spirit of the summer term by showcasing key school events like sports day, speech day, and post-exam trips. These moments provide valuable content for your marketing efforts.

Having navigated 20 summer terms, I've learned the importance of time management and clear communication. A shared electronic plan, regular update meetings, and effective delegation are essential for keeping all those balls or bananas in the air and keep everyone on task.

What planning tool do you rely on to avoid dropping those balls or bananas?

And if you need assistance in crafting a robust plan for your school's marketing efforts, not just for this term, but for the whole year, don't hesitate to get in touch via the below.